If we’ve learned one thing in 2020 is that in an environment where physical interaction is getting more restricted, digital channels are lingering all over the market. Just as Businesses in every sector are trying to sustain if not grow, B2B organisations are also figuring out ways to stay in the market, operate and recover. ... Continue Reading →
Introverts in Marketing
"Extroverted individuals are the most successful in their professional careers." You have no idea how much this has affected me personally and professionally. Yes, I'm a soft and quiet person. On a typical evening, I would rather be left alone, read a book, write, left alone in my thoughts or cook my favourite meal than... Continue Reading →
Being part of the core team in an Early Stage Startup
‘Founding Team’ already sounds like an achievement to me. If you ask me why I even need to highlight this term is because I am neither the co-founder or the creator of this Start up and still referred to as the Founding Team. Confused? We’ll get to it. At an early stage start up its... Continue Reading →
What employer branding looks in 2020 and beyond
If you'd ask me during an interview on "Why do you want to work in our company?", my answer would have been completely different than it was two years ago. As a recent graduate searching for jobs, I apply for jobs that I'm passionate about. But now more than ever, I realized that a company's... Continue Reading →
Corporate → MBA → Startup?
Bill Gates once said “Make the most of the opportunity you are given” when asked if working in start-up is better than Corporate. Getting a job was the only concern for me like most students. Never occurred to me that I might have to choose. Fortunately, job hunting wasn’t a struggle for me. I have... Continue Reading →
My journey of transitioning from being a university student to a full-time employee amidst the pandemic
Final semester had begun in university and as I sat in class listening to the lecture, worrying thoughts were going through the back of my mind about graduation, facing the reality and attaining a job that I’m passionate about. For all students graduating from university/college, some find the transition of being a student to working... Continue Reading →
Why is it sometimes hard to hire for Sales roles?
Let's face it, all roles can be hard to fill in. They all have their challenges. However, as someone who has spent a large part of their lives doing sales jobs, hear us out. From our point of view. Like all people we Sales guys are also people and no we are not special (or... Continue Reading →
Use Playbook to be effective and efficient at Selling
Now that we have Scripts, Email Templates, Collaterals, Plays and Checklists apart from regular CRM capabilities how do we make use of them to be an effective and efficient sales person? One way is to work on your deals in your Pipeline using the Checklist view. So. You in your pipeline view you can see... Continue Reading →
Create your Plays within Playbook
Oh yeah! The function that we always wanted our Playbook to deliver from way long back (among others). For years. We had always wanted to provide a mechanism to all our Sales brothers and sisters wherein a play for any given situation could be found within the CRM itself. With the help of Scripts, Collaterals,... Continue Reading →
Reference docs and collaterals within Playbook and CRM
Well, we have Scripts (Process) and Email Templates now within Playbook. What else? How about having your important collaterals as well (documents - presentations, spreadsheets, ROI docs, etc) within Playbook for easy reference and usage as appropriate? Oh yes, we do have this as well now :-D. Again, this "feature" is a direct result of... Continue Reading →
