Just like Scripts why not have your most used Email Templates within Playbook as well. Now you do not have to "search" for the best email to use in any situation. When done right, you will have access to the best template to use (as informed or connected by your manager/leader) within your Checklist step... Continue Reading →
Scripts within Playbook
When I was heading Sales one of my major pet peeves was having to have a separate Google Doc for all the various Scripts, Email Templates, Collateral URLs, Processes, etc I had written (and collected from various sources). This used to irritate me (and my teammates) since we had to look for the relevant item... Continue Reading →
Checklists help define Sales Process
We've just released a new feature we call "Checklists". Checklists can be defined from Settings - Checklists. What is a Checklist A checklist is a set of sub steps that define how a Deal moves within a Stage and to the next Stage or Pipeline. For e.g., let's say there is a STAGE called DRIP... Continue Reading →
Internal Customer Profile in Playbook CRM
We've just released a minor feature (with possible major impacts for you) - having an Internal Customer Profile Score (ICP) against every deal. Many of us have used Internal Customer Profiles to help our sales personnel find and sell to the right customers. How great is to have this right on your Deal page to... Continue Reading →
Personas in CRM Contact Page
A CRM generally captures most important details about a contact. Like NameOrganizationContact details (Email, Phone, etc)Title, Department, Role, etcInteraction details (like calls, emails, etc made) This generally gives a pretty good idea of what a Sales executive needs to know about the contact. This works reasonably well for quick sales (here, it means that the... Continue Reading →
SmartBCC email feature
This week we released the minor (but with major consequences) feature of the smartBCC email feature. All sales people should be aware of this feature since it is quite standard in almost all CRMs. The principle is the same here at PB - When sending emails to any of your contacts put this smartBCC email... Continue Reading →
Covid-19 – How to beat cabin fever while WFH
Bored and listless? During these trying times it is easy to get scared, worried, bored which may be called as Cabin Fever. The entire world is practically shutdown or shutting down as I write due to the Covid-19 pandemic. This has caused widespread panic, deaths, business loss, difficulties and has constricted our lives to stay... Continue Reading →
A company should work like a band
Ever heard someone say, “A company should work like a band”? Well I have. And it took me a while to understand what it really meant. Eye Opener – Metallica’s Some Kind of Monster. This epic truth bomb explained word for word on what it takes for a band to function. A quick synopsis on... Continue Reading →
High level Playbook CRM process overview
In general, we know that the revenue generating teams in a subscription based business is made up of 5 teams/processes - MARKETING, SALES, INSIDE SALES, CUSTOMER SUCCESS & RENEWAL. All these teams work on the same "customer" record but at different times and in different ways. This "record" itself held different information during those times.... Continue Reading →
Activities Inbox view in Playbook CRM
A sales person is constantly on the job - hunting, communicating, closing and so on. What this means is she prepares every month, week and day to achieve her goals (quota included). Which boils down to "ACTIVITIES" or "TASKS" that are planned daily (maybe weekly and monthly too) and executed on time and properly. One... Continue Reading →